great pics and explanation. wondered about the tools and the science going into your boats. like your business plan, as you've explained it, and the dedication to it. also, it may only be two of you working but I think you've got a very sound business strategy as a "value leader"; this thread, educating the market and personally answering questions builds the value vs quality up in my mind. i get a excellent boat, but that's not all. you're a first mover in the hobby and have made unique stategic choices that have layered perfectly together. the result is Expresscraft's value provided is difficult for any to emulate; other company's buy your boats for example. the other strategies pursuable being: "innovation leader", and "cost leader", where for the former price is of little concern, and price is the greatest concern to the latter. your boats are comparable to those that change(innovate) their hulls almost yearly in performance, so to compete with the quality of an Expresscraft hull and service will be difficult at your prices; and you customise to an extent. Expresscraft's work in construction, the expertise of the staff, the service, the way you've incresed value over time, it's established original brand name, the price vs quality offers; all are great or even excellent.
I'm sure you already knew that but it's obvious to more consumers with your thread. I am a Bonzi customer, mostly through WHH's. It's great how these company's are not your competition. so much more about the great spot you've kept Expresscraft in could be said.